I'm typing quickly. For now, Pleasant Pops is generating buzz and brain freeze in equal measure, but it is still inches below the foodie radar, hyped by the DCist and Prince of Petworth but unsung by the good ol' mainstream media. Apparently, however, The Washington Post, Washingtonian and others have started sniffing around the Pleasant Pops bike cart, parked on Saturdays at the Mount Pleasant Farmers’ Market. So just so Pipón can say it is in the frozen desserts vanguard, here are a few shots of the Pleasant Pops action this morning at the farmers’ market, where the good people from Pleasant Pops, founded in March 2009 by a friend's brother, Roger, offered up a handful of their 60 original flavors ($2.50 a pop, literally) including strawberries-and-cream and watermelon-and-cucumber, and hunted-and-gathered for ingredients for next week, including fresh basil, blackberries and peaches. (I had the strawberry pop, and it was delicious, even if I had to eat it in 30 seconds before it melted.)
UPDATE: MSM has found Pleasant Pops indeed, http://n.pr/cwtJiU, http://bit.ly/akSIUN.
